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Todd Bartlett commented on 'Make your writing easy to understand'

David, Excellent post. As the Heath brothers point out in their book, Made to Stick, simplicity is the first rule for writing well. Todd

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David Meerman Scott commented on 'Make your writing easy to understand'

Thanks Todd.

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Rgielecki commented on 'Make your writing easy to understand'

Good post, keep up your mission, David. But I still have no picture what's the company's special value (what it means for software to be central in computing application?). Although maybe it's because...

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David Meerman Scott commented on 'Make your writing easy to understand'

Rgielecki - Gobbledygook re-writing contests. Great idea!

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Petko Karamotchev commented on 'Make your writing easy to understand'

David, Your observations are completely correct. This site appears to be written by a PR person with no access to Internet. In your proposal I didn't quite get how an engine can be "central", but...

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Ann Marie Gagliardi commented on 'Make your writing easy to understand'

I was familiar with ITA before reading your blog. When reading the About Us page it was confusing because it didn't describe what I already knew about the company. Nice work, much improved.

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Bob James commented on 'Make your writing easy to understand'

I like to warn anyone who will listen: Gobbledygook is more dangerous than you think. It can destroy any possibility of gaining prospects' trust in your organization. "You get one chance to be clear...

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John Cousineau commented on 'Make your writing easy to understand'

David: brilliant point, brilliantly illustrated by your re-write. For what it's worth, our research shows that B2B sales people often write in an equally abstract fashion + when they do it's a...

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David Meerman Scott commented on 'Make your writing easy to understand'

This has been a fun exercise. Is my language perfect? No way. I just wanted to show the dangers of gobbledygook.

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Bob Zagami commented on 'Make your writing easy to understand'

The ITA post was written by and for MIT graduates .. your re-write was written for people who fly that actually do the research and buy the tickets! They are called "customers."

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Mike Garland commented on 'Make your writing easy to understand'

Always a great topic. I find two types of companies with this issue- 1. Companies operated by detailed, technical personalities who focus on the product more than the customer and 2. Companies with...

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Mary Mancera commented on 'Make your writing easy to understand'

I love your brain David Meerman Scott. Thank you for attempting to restore sanity to the world. When I read press releases that sound like the web copy you analyzed here and I ask the silly question...

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David Meerman Scott commented on 'Make your writing easy to understand'

Mike - I think you are right about the root causes. Bob & Mary - it seems so simple - just write for your customers. But few companies do it,

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Jay Gilmore commented on 'Make your writing easy to understand'

David, This makes me think of Vincent Flanders' book and companion website http://www.webpagesthatsuck.com/ that began in the 90s. Looking at examples of bad design to demonstrate how to do it right. I...

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John White commented on 'Make your writing easy to understand'

Certainly better. Say, "help" wasn't among the gobbledygook words you found, was it? I'm not sure, but I try to avoid using the verb "help" in my writing. It's good for focusing on your readers' needs,...

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SteveKayser commented on 'Make your writing easy to understand'

David -- thanks for taking the proactive & positive approach to helping this company out. It's easy to ridicule. To criticize. To embarrass. But it’s classy to try to help others with no...

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David Meerman Scott commented on 'Make your writing easy to understand'

Jay - some classic sucky sites there. Thanks. John - I never intended my cut to be perfect. You're probably right about "help" Steve - Awesome! Love the cartoons. Thanks so much, my friend.

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Ron Carter commented on 'Make your writing easy to understand'

Thanks David for not only helping the ITA Software folks explain what they do, but for also helping several of us who follow your blogs in real time.

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Doug Brockway commented on 'Make your writing easy to understand'

David - Once again, you certainly touched a nerve on the Gobbledygook front. I find myself in a strange place on the subject in that the top word in Gobbledygook Grader is "Innovation" and I'm in the...

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TeresaSimons commented on 'Make your writing easy to understand'

Excellent post David. So often companies use internal jargon and gobbleygook to fill pages when it would be better to leave it out or even better to hand it over to an objective third party for...

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David Meerman Scott commented on 'Make your writing easy to understand'

Ron - my pleasure. Doug - Once you set your radar to "innovation" you see that stupid word everywhere. It is simply too overused to convey any meaning. If every technology company is innovative, what...

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Joy Marion commented on 'Make your writing easy to understand'

I've said this is employers and clients alike...no one understands your nonsense yet it has lost me more than one project because they think their language is wonderful but who cares if you can't...

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Ronald commented on 'Make your writing easy to understand'

Nice article, David! The idea of simplicity can be applied to writing on the web in general. Being simple in words is quite a good way to make the readers understand what they are reading.

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